BMW ALEXA 

BMW Brazil decided to change how to launch cars using creativity and high technology to do it even before the vehicles hit the ground.

Supported by Ogilvy Brasil, the first product launch through Amazon Alexa took over its most prompted command, 'Good Morning Alexa', to invite listeners to an innovative sensorial test drive to get to know the new car model through Alexa - all from the couch.  

Audio Producer Company: Lucha Libre
Thacio Palanca: foley recordist, sound effects editor, sound design, re-recording mixer